Felix Phang

Leads product strategy and delivery by aligning business goals, client needs, and development teams to build impactful digital products.

• Manage product development from initial discovery to post-launch, ensuring products meet customer and business needs.
• Work closely with engineering, design, and marketing teams to define product requirements and ensure successful execution.
• Perform in-depth analysis to inform strategic product decisions and keep the product competitive in the market.
• Spearhead R&D of multi-platform integration with Malaysia LHDN e invoicing API (MyInvois).
• Led development and launched the first Shopify public app for handling Malaysia einvoicing.
• Co-built a Shopify public app to help shop owners report Shopify POS sales into malls for GTO.
• Built an AI-powered chatbot from the ground up to help support teams handle advanced customer queries
• Oversee multiple development teams, ensuring alignment between product strategy and engineering execution
• Implement performance KPI, conduct performance reviews, provide structured feedback, and support career progression
• Lead weekly stand-ups and sprint ceremonies to ensure alignment, accountability, and delivery momentum

Develop custom apps and digital products for clients to achieve their business goals.

• Collaborated and helped renowned clients such as: Tealive, ChristyNg, Chery Malaysia, Subway Malaysia, Ogawa Malaysia, Puras Malaysia, Avenys, Himalaya Malaysia.
• Planned and executed clients’ requirements on numerous web projects from initial proof of concept to end-product.
• Maintained in-house web content management system (CMS) to ensure up-to-date and flexibility during development phase.
• Led the development of a digital name card SaaS project, managing the product lifecycle from conception to deployment.
• Collaborated with cross-functional teams including engineering, design, and marketing to define product vision and strategy.
• Developed a PHP web application from scratch that integrates with clients
• ' Shopify through custom app to process order API data and automating daily GTO distribution to shopping malls such as 1 Utama, IOI City Mall, Sunway malls.

Developing websites to guiding junior devs.

• Developed custom tailored web projects, including scratch-made sites, CMS sites, ecommerce stores, and web applications with HTML, CSS, JavaScript, PHP, Shopify, Wordpress, Laravel, Joomla, MySQL, CouchDB.
• Advised management and team on technical decisions, leading developers to enhance their skills and industry knowledge.
• Oversaw the development of a custom in-house e-commerce framework with a focus on modern, efficient code.
• Collaborated with designers on standardized, appealing mock-ups for desktop and mobile platforms.
• Led website modernization initiatives to improve UX and SEO.
• Defined project scope with clients to streamline development.
• Built Worms, a Computerized Maintenance Management System using Vue connected to a Django backend API.
• Built an interactive kiosk web application using Vue 2 and PouchDB+CouchDB for Redoxon that collects customer data for analytics with offline to online syncs.
• Integrated REST and third-party APIs (Google Maps, social media, payment processors, etc)
• Mentored junior developers and conducted code reviews to maintain code quality standards.

Designing website mockups and graphic for numerous clients.

• Designed and developed responsive websites, ensuring optimal performance across desktop, tablet, and mobile devices.
• Created visually appealing and user-friendly interfaces using tools like Adobe Photoshop, Illustrator, and Fireworks.
• Assisted seniors in front-end code using HTML5, CSS3, JavaScript, and frameworks like Bootstrap.
• Managed CMS platforms (Wordpress, Joomla) for content updates and template customization.